Ford
We Build them a Truck
Brand
ProjectWe Build them a Truck
Date
Jul 2026
Description
Ford's campaign, We Build them a Truck, is a cinematic commercial that documents the intersection of industrial heritage and modern performance. The narrative shifts between archival black-and-white factory sequences and present-day live-action footage of the vehicle navigating rural terrain. With post-production and VFX handled by William McVay, the work leans into a warm, desaturated color palette. The aesthetic prioritizes atmospheric lighting and expansive vistas to highlight the truck within its environment.
Style
Horizontal, Cinematic, Desaturated, Warm
Industries
Luxury Automotive
Color
Camel
Charcoal
Background
Sunset Sky
Context
TVC / TV Commercial
Associated creatives
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