Ford: Circles

Brand

Date

Dec 2025

Description

Ford's "Circles" campaign for their latest hatchback takes to an expansive salt flat, centering on a precision-driven sequence that emphasizes the vehicle's movement against a stark, minimalist backdrop. The project features a rhythmic interaction between sound and action, utilizing aerial drone footage and low-angle cinematography to document a series of choreographed drifts. The visual composition relies on natural light and sharp tonal contrast between the white landscape and the vibrant blue car. Creative production was led by Team Detroit, with music and sound design provided by MAS-Music and Strategy. The project showcases live-action techniques, focusing on the mechanical agility of the vehicle through repetitive, geometric motion patterns.

Style

Horizontal, Commercial, Action

Techniques

Natural light, Drone footage

Industries

Luxury Automotive

Color

Cobalt

Pure White

Background

Snowfield

Context