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Fanta: Fanta x Snapchat, 7-11 UGC

Brand
Fanta
Date

Sep 2026

Description

Fanta’s collaborative campaign with Snapchat and 7-Eleven bridges the digital and physical consumer experience through an interactive augmented reality journey. The project follows a user as they navigate the Snapchat map to locate virtual beverage assets, culminating in a real-world visit to a 7-Eleven store. The production, developed with Ogilvy Australia and media agency EssenceMediacom, utilizes a live-action technique to document the transition from digital discovery to in-store purchase. The creative features vertical, handheld, first-person footage captured in natural light, maintaining a clean and editorial visual tone throughout the sequence.

Style

Vertical, Clean, Editorial, Warm

Techniques

Natural light

Industries
Beverages
Color
Golden Yellow
Navy
Background

Retail Store

Context

Social Media / Short Form Video

Associated creatives

EssenceMediacom
EssenceMediacomMedia
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