Fanta’s collaborative campaign with Snapchat and 7-Eleven bridges the digital and physical consumer experience through an interactive augmented reality journey. The project follows a user as they navigate the Snapchat map to locate virtual beverage assets, culminating in a real-world visit to a 7-Eleven store.
The production, developed with Ogilvy Australia and media agency EssenceMediacom, utilizes a live-action technique to document the transition from digital discovery to in-store purchase. The creative features vertical, handheld, first-person footage captured in natural light, maintaining a clean and editorial visual tone throughout the sequence.
