Fanta collaborates with Snapchat and 7-11 for this series of vertical creator content videos. The creative output leans into a candid, lifestyle aesthetic designed for mobile consumption, featuring direct-to-camera dialogue and integrated social media interface overlays.
Produced by Ogilvy Australia with media support from EssenceMediacom, the project utilizes live-action techniques and natural light to maintain a clean, warm visual tone. The content captures a casual, outdoor setting, emphasizing authentic creator-led communication within the digital beverage space.
