Fanta, Pacman: Mania!
Date
Aug 2025
Description
Fanta and Pacman unite in this beverage industry campaign, titled Mania. The project centres on a dynamic sequence set within a dimly lit convenience store, following a protagonist navigating aisles of glowing neon lights. The commercial leans into a retro and nostalgic aesthetic, utilising cinematic lighting and vivid color grading to establish its atmospheric tone. The live-action narrative features interaction with a vintage arcade machine and store staff. Sound and music for this project were provided by TEMPEST.
Style
Vertical, Cinematic, Retro, Nostalgic
Industries
Color
Burnt Orange
Pure White
Navy
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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