Fanta and Pacman unite in this beverage industry campaign, titled Mania. The project centres on a dynamic sequence set within a dimly lit convenience store, following a protagonist navigating aisles of glowing neon lights.
The commercial leans into a retro and nostalgic aesthetic, utilising cinematic lighting and vivid color grading to establish its atmospheric tone. The live-action narrative features interaction with a vintage arcade machine and store staff.
Sound and music for this project were provided by TEMPEST.
