Fanta partners with Snapchat for a mobile-first campaign that integrates user-generated style content with the platform's geolocation tools. The project follows groups of friends using the Snap Map to locate Fanta bottles across Melbourne, culminating in visits to local 7-Eleven convenience stores.
The creative direction leans into a native social media aesthetic, incorporating overlaid Snapchat UI elements and text captions alongside live-action footage. Featuring casual handheld camera movements and natural lighting, the content maintains an authentic, peer-to-peer feel.
This project was developed by advertising agency Ogilvy Australia, with media planning handled by EssenceMediacom.
