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Fanta: Fanta x Snapchat, 7-11 Map UGC

Brand
Fanta
Date

Sep 2026

Description

Fanta partners with Snapchat for a mobile-first campaign that integrates user-generated style content with the platform's geolocation tools. The project follows groups of friends using the Snap Map to locate Fanta bottles across Melbourne, culminating in visits to local 7-Eleven convenience stores. The creative direction leans into a native social media aesthetic, incorporating overlaid Snapchat UI elements and text captions alongside live-action footage. Featuring casual handheld camera movements and natural lighting, the content maintains an authentic, peer-to-peer feel. This project was developed by advertising agency Ogilvy Australia, with media planning handled by EssenceMediacom.

Style

Lifestyle, Vertical, Clean

Industries
Beverages
Color
Jet Black
Burnt Orange
Background

Retail Store

Context

Social Media / Short Form Video

Associated creatives

EssenceMediacom
EssenceMediacomMedia
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