Fanta’s Rider Rules Agency Version campaign introduces a surreal narrative set against the stark backdrop of a dimly lit subway station. The film features a protagonist interacting with a glowing vending machine before transitioning into a transit journey defined by stylized characters and a mysterious atmosphere.
Produced by Landia Los Angeles, the project utilizes cinematic live-action techniques and moody color grading to establish its aesthetic. The creative execution was led by Ogilvy UK, WPP X, and Hogarth UK, with visual effects and post-production work provided by Rock Paper Scissors and Preymaker.
