Etsy’s 'Little Drummer Boy' campaign leans into the quiet, relatable moments of a primary school classroom. Through a live-action technique, the project captures a day-in-the-life narrative focused on student-teacher interaction and parental involvement within a realistic learning environment.
Developed by agency Orchard, the production features a cinematic aesthetic defined by clean, natural lighting. The work was brought to life with production support from Biscuit Filmworks, featuring sound and music by Human and post-production by Significant Others.
