Etsy
Logo Transformation
Brand
ProjectLogo Transformation
Date
Mar 2026
Description
Etsy debuts a refined brand identity with the Logo Transformation, a project centered on the brand's signature logotype. Created with agency partners William McVay and Jillian Rosen, the animation focuses on the core typography, building the brand mark letter by letter. Utilizing motion graphics, the piece leans into a minimalist aesthetic defined by clean lines and balanced negative space. The execution relies on understated visual pacing to highlight the updated identity against a neutral, light background.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Motion Graphics
Industries
Apps & Digital Platforms
Color
Burnt Orange
Background
White Seamless
Context
Brand Film / Corporate Video
Associated creatives
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