Etsy's Colour project highlights the platform's diverse marketplace through a dynamic series of animated product showcases. The work transitions between curated color palettes and a grid-based display, emphasizing an array of ceramics, jewelry, and home decor items against a clean, minimalist background.
Developed with creative contributions from William McVay and Jillian Rosen, the animation employs saturated color theory and motion graphics to frame handmade and vintage goods. The piece functions as a commercial spotlight on the breadth of craft objects available across the E-commerce platform.
