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Etsy: Product Appland

Brand
Etsy
Date

Mar 2026

Description

Etsy highlights its mobile e-commerce platform through the Product Appland project, a visual showcase of the brand’s digital interface. The piece presents a series of app screens on a smartphone, focusing on the curation of artisanal goods and the platform's diverse seller base. The production utilizes a clean UI layout integrated with warm color grading to emphasize the user experience. By capturing a vertical, overhead perspective of the mobile device, the work highlights the accessibility of the marketplace, framing the app as a central hub for digital discovery within the retail sector. The project was developed by agency creatives William McVay and Jillian Rosen.

Style

Vertical, Commercial, Warm, Clean

Techniques

UI illustration

Industries
E-commerce Platforms
Context

Social Media / Short Form Video

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