Etsy
Product Appland
Brand
ProjectProduct Appland
Date
Mar 2026
Description
Etsy highlights its platform's digital marketplace experience in Product Appland, a project focused on the mobile discovery of artisanal goods. The piece features a sequence of app interfaces on a smartphone, set against a wooden tabletop to ground the digital content in a tactile, accessible environment. With creative input from William McVay and Jillian Rosen, the work leverages a clean UI layout to showcase featured sellers and handcrafted products. The production utilises a vertical format tailored for mobile engagement, leaning into warm colour grading and live-action techniques to frame the e-commerce navigation.
Style
Vertical, Commercial, Warm, Clean
Techniques
UI illustration
Industries
E-commerce Platforms
Context
Social Media / Short Form Video
Associated creatives
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