Etsy: Type Intro
Brand
Date
Mar 2026
Description
Etsy's 'Type Intro' campaign serves as a visual exploration of the brand's marketplace identity, focusing on its commitment to unique and handmade goods. The project utilizes clean, motion-led sequences to articulate the platform's value proposition through a series of typographic messages. Developed by William McVay and Jillian Rosen, the work leans into graphic design principles to maintain a focused aesthetic. The execution relies on bold white serif lettering set against solid color blocks, creating a consistent visual rhythm that emphasizes the clarity of the brand's messaging through motion graphics and professional typography.
Style
Horizontal, Commercial, Graphic
Techniques
Typography, Motion Graphics
Industries
Color
Burnt Orange
Background
Solid Colour
Context
Brand Film / Corporate Video
Associated creatives
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