Etsy

Type Intro

Brand

Date

Mar 2026

Description

Etsy's 'Type Intro' brand video serves as a rhythmic introduction to the platform's core identity. The motion graphics project leans into clean, minimalist aesthetics to frame the brand's focus on unique and handmade goods. The piece utilizes bold white serif lettering set against solid color blocks. By focusing on typographic messaging and smooth transitions, the execution prioritizes a clear visual hierarchy that mirrors the platform's focus on individual makers. Creative direction for the project was provided by William McVay and Jillian Rosen.

Style

Horizontal, Commercial, Graphic

Techniques

Typography, Motion Graphics

Industries

E-commerce Platforms

Color

Burnt Orange

Background

Solid Colour

Context

Brand Film / Corporate Video