Etsy: Card
Brand
Date
Mar 2026
Description
Etsy presents this animated digital greeting, a concise motion graphics project centered on the theme of celebration. Featuring a birthday card and candle set against a color-blocked backdrop, the work leans into an artistic graphic style to deliver a direct, personalized message. Creative direction for the piece was led by William McVay and Jillian Rosen. The vertical animation maintains a clean visual aesthetic, emphasizing the handwritten details of the card as a digital representation of the Etsy brand.
Style
Artistic, Vertical, Graphic
Techniques
Animation, Motion Graphics
Industries
Event
Birthday
Color
Lemon
Burnt Orange
Sky Blue
Background
Solid Colour
Context
Social Media / Short Form Video
Associated creatives
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