Etsy
Card
Brand
ProjectCard
Date
Mar 2026
Description
Etsy highlights its digital gifting options in this short-form animated asset. The motion graphics project leans into a clean, graphic style, pairing a singular illustrated birthday greeting card with a glowing candle set against a vibrant color-blocked background. The creative execution was led by William McVay and Jillian Rosen. The animation focuses on the tactile nature of a handwritten birthday message within a digital format, aligning with the platform's focus on creative, person-to-person commerce.
Style
Artistic, Vertical, Graphic
Techniques
Animation, Motion Graphics
Industries
E-commerce Platforms
Event
Birthday
Color
Lemon
Burnt Orange
Sky Blue
Background
Solid Colour
Context
Social Media / Short Form Video
Associated creatives
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