Etsy presents this animated digital greeting, a concise motion graphics project centered on the theme of celebration. Featuring a birthday card and candle set against a color-blocked backdrop, the work leans into an artistic graphic style to deliver a direct, personalized message.
Creative direction for the piece was led by William McVay and Jillian Rosen. The vertical animation maintains a clean visual aesthetic, emphasizing the handwritten details of the card as a digital representation of the Etsy brand.
