Etro
Etro's maximalist luxury fashion campaigns, artisanal leather bags and rich textile editorials
Featured Etro projects
This week's top Etro projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Etro · Etro Holiday 2025 Campaign
Etro presents their Holiday 2025 campaign, a live-action commercial spot that captures the festive spirit through an eveningwear-focused party narrative. Directed by Anton Gottlob, the project leans into a nostalgic aesthetic, utilizing atmospheric lighting and deliberate motion to showcase the collection within a richly decorated, high-energy environment. Art direction by Francesca Occhionero emphasizes festive elegance, working alongside fashion editor and stylist Rocco Collazzo to define the visual language of the campaign. The production features a cast including Jadi Wegener, Jennifer Matias, and Tommaso Zana, with casting direction overseen by Simone Bart Rocchietti. The campaign reflects the brand's seasonal narrative through a series of dynamic interactions and celebratory settings.
Etro · Spring / Summer 25'
Etro presents its Spring / Summer 25' collection through an editorial fashion film produced by Partner Films London. The project captures the season's apparel and luxury accessories against a neutral, minimalist indoor setting. The visual approach relies on natural light to highlight the depth of fabric textures and metallic hardware. Through live-action technique, the film moves from intimate, warm-toned portraits of models to sharp macro details of leather craftsmanship, grounding the collection in a cinematic, editorial style.
Project Etro · Etro Pony Bag 2025 Campaign
Etro presents the 2025 campaign for the Pony Bag collection, a series of editorial images featuring Iris Law. Captured by photographer Angelo Pennetta, the series leans into an urban aesthetic, utilizing natural light to highlight the intricate textures of the brand's signature paisley prints, knitwear, and leather hardware. With styling by Julia Sarr-Jamois, the campaign emphasizes the versatility of the Pony Bag in various silhouettes against city street backdrops. The execution employs an analogue film technique to maintain a raw yet polished feel, integrating architectural elements like stone stairs and vintage vehicles to frame the accessories. Hair styling is by Paolo Soffiatti, makeup by Raffaele Schioppo, and manicures by Elena Greco.
Project Etro · Etro Summer 2025 Collection
Etro presents the Summer 2025 collection through a series of editorial campaign images that highlight the season's focus on vibrant textiles and botanical motifs. Creative direction by Marco de Vincenzo is brought to life through photography by Marco Imperatore, set against backdrops ranging from lush greenhouse foliage to saturated color-blocked architectural elements. The project channels a sun-drenched aesthetic, utilizing natural light to emphasize the warm, earthy tones of the garments and accessories. Styling by Francesca Parise grounds the collection's signature patterns in clean, composed portraiture. Featuring casting by Simone Bart Rocchietti, the imagery highlights structured leather goods alongside patterned apparel, leaning into a consistent editorial mood.
Project Etro · ETRO X WOLFORD
Etro and Wolford collaborate on a high-fashion campaign that highlights the integration of patterned hosiery and bodysuits with structured tailoring. The editorial imagery leans into a minimalist aesthetic, utilizing clean, neutral backgrounds and bright, natural light to elevate the focus on intricate textiles and ornate accessories. Key creative elements include dramatic feather headpieces, rhinestone embellishments, and sharp, layered silhouettes. The project features photography by Sasha Marro, with art direction provided by Arthur Le Boulicaut. Fashion styling by Francesca Parise complements the collection with accessories ranging from feathered collars to gold statement jewelry. The visual narrative is rounded out by sleek, pulled-back hair by Paolo Soffiatti and bold red lipstick applied by makeup artist Luciano Chiarello, featuring models Caren Jepkemei and Merlijne Schorren.
Project Etro · Etro PRE-FALL 2025
The Etro Pre-Fall 2025 collection campaign channels an artist-studio aesthetic, pairing the luxury fashion house's signature intricate patterns and paisley motifs with a minimalist, clean environment. Through a series of editorial portraits, the imagery focuses on the interplay between structured, tailored silhouettes and the layered textures of knitwear, corduroy, and leather accessories. Photographer Lukasz Pukowiec captures the collection across a neutral palette, utilizing soft, natural light to emphasize the fine details of the garments and the curated presence of colorful, abstract art canvases within the frame. Fashion editor and stylist Francesca Parise leads the visual direction, while casting by Simone Bart Rocchietti brings a diverse group of models to the project, including Shuqi Lan, Samuel Curtis, and Coumba Mballo. The imagery leans into a polished, editorial execution that grounds complex floral and geometric prints against the stark simplicity of an atelier setting.
Project Etro · Espadrilles
Etro presents a campaign for their latest collection of espadrilles, captured by photographer Javier Castán. The series focuses on the tactile textures of the footwear, highlighting woven jute soles and intricate detailing against a backdrop of rugged coastal rock formations and deep blue water. Utilizing an aesthetic defined by warm golden hour lighting and an editorial sensibility, the imagery leans into the interplay between vibrant textile patterns and the neutral, weathered surfaces of the terrain. The result is a clean, naturalistic exploration of seasonal fashion captured in outdoor, daylight settings.
Project Etro · Etro S/S 2025 Campaign
The Etro Spring/Summer 2025 campaign presents a series of fashion editorials centered on the brand's signature use of intricate patterns and rich textiles. Shot by photographer Joshua Woods, the campaign leans into a clean, editorial aesthetic, utilizing natural light and soft shadows to frame the collection's vibrant motifs against neutral studio backdrops. Creative direction by Macs Iotti emphasizes a sophisticated interaction between the garments and organic elements, including floral arrangements and soft botanical textures. Fashion editor and stylist Vincent Pons curates the layered silhouettes, balancing structured blazers and maxi skirts with distinctive accessories. The campaign, which features models Africa Garcia and Mahi Kabra, captures a consistent visual language defined by warm tones and clean composition.
Project Etro · Etro Fall/Winter 26 Campaign
The Etro Fall/Winter 26 campaign serves as a masterclass in the intersection of heritage and contemporary editorial fashion. By weaving together the brand’s storied Italian history with a fresh, avant-garde sensibility, the visual narrative establishes a world that feels both classical and distinctly modern. Photographer Sean Thomas captures model Adele Aldighieri within a rich, architectural setting, utilizing low-angle perspectives to emphasize the structural elegance of a tailored brown tweed suit layered over a sharp navy shirt. The execution leans heavily into the brand’s maximalist roots, where a dramatic olive green and brown plaid scarf provides a tactile focal point against the backdrop of ornate, hand-painted classical ceilings. The creative vision, shaped by the sophisticated eye of fashion editor and stylist Luca Galasso, utilizes a distinct collage technique that frames the primary subject with intimate glimpses of textured wall coverings, vintage books, and intricate tiling. This layering approach adds a narrative depth that keeps the viewer engaged across the series. With nuanced makeup artistry by Cosetta Giorgietti enhancing the model’s voluminous, curly aesthetic, the campaign transcends simple commercial display, positioning Etro firmly at the crossroads of high-concept storytelling and luxury retail, all anchored by the brand’s iconic Pegasus emblem to ensure a cohesive, unmistakable identity within the broader fashion landscape.
Project Etro · The Residency | Etro
Etro leans into a narrative of timeless opulence with The Residency, a campaign that masterfully bridges the gap between classic luxury fashion houses and modern lifestyle storytelling. Captured through the lens of photographer Marco Lessi, the series frames the Etro woman as an architectural figure moving through grand, marble-clad environments that emphasize the house's heritage. The visuals excel in their restraint, utilizing soft, natural light to elevate the intricate paisley patterns and flowing silhouettes of the collection. Fashion editor and stylist Rocco Collazzo curates a look that feels both grounded and ethereal, pairing complex, fringed textiles with the stark, sophisticated backdrop of stone pillars and grand staircases. The presence of model Elisabetta Dessy adds a poised, cinematic weight to the frame, particularly in the profile shots where her interaction with the environment and accompanying canine companion evokes a sense of refined, quiet luxury. By favoring editorial minimalism and a muted, warm color palette, the campaign highlights the tactile nature of the garments, allowing the heavy shawls and semi-sheer maxi dresses to serve as the primary focus of the composition. This project successfully positions Etro within a contemporary aesthetic framework, proving that traditional craftsmanship remains dynamic when presented through a lens of clean, architectural elegance and deliberate, slow-paced movement.
Project Etro · Etro S/S 27 Men's Lookbook
For the Etro S/S 27 Men's Lookbook, photographer Marco Cella orchestrates a evocative travelogue that finds the intersection between high-end luxury fashion and the romanticism of transit. Captured against the backdrop of vintage-style train carriages and cobblestone platforms, the project channels a spirit of wanderlust through a refined, cinematic lens. Models Balthazar Dib and Ondrej Mokoš anchor the narrative, embodying a sense of relaxed sophistication that permeates the collection. The imagery leans into a distinctly editorial aesthetic, utilizing soft, diffused natural light to accentuate the intricate textures of the garments, from embossed paisley patterns and tonal embroidery to structured tailoring and silk neck scarves. By balancing the vibrancy of magenta and ochre palettes with the cool, metallic hues of the station environment, the shoot achieves a cohesive, professional lookbook presentation. The deliberate use of lifestyle and portrait photography techniques creates an inviting, accessible entry point into the seasonal narrative, moving beyond static product display to suggest a journey. Throughout the series, the focus remains on the tactile quality of the fabrics, ensuring that each ensemble—whether a geometric plaid polo or a double-breasted suit—feels anchored in reality while maintaining the storied heritage of the house. This collection highlights the brand’s mastery of decorative prints and layered styling, delivering a timeless editorial perspective on contemporary menswear for the modern traveler.
Project Etro · Spring 2026 Ad Campaign
The Etro Spring 2026 ad campaign marks a vibrant return to the brand’s bohemian roots, seamlessly blending luxury fashion with a raw, organic energy that feels both ethereal and grounded. Captured through the lens of photographer Dario Catellani, the imagery leans into a lush, tropical greenhouse setting, using dense foliage and cascading ribbons of multicolored fabric to create an immersive, cinematic backdrop for the collection. Under the creative direction of Marco De Vincenzo, the campaign emphasizes an intricate layering of textures, from metallic-studded leather and embossed suede to the house’s signature vibrant paisley and floral prints. Models Sandra Murray, Luana Guimaraes, and Ante Padovan move through these verdant environments with a sense of fluid ease, showcasing a collection that is as much about textile craftsmanship as it is about modern silhouette. By utilizing soft natural light throughout the series, Catellani evokes an editorial mood that highlights the saturated hues of the garments against the deep greens of the botanical surroundings. The result is a sophisticated narrative that celebrates the intersection of artisanal heritage and contemporary style. This project stands as a clear articulation of Etro’s enduring identity, proving that even within a highly polished luxury fashion context, there is immense power in a tactile, nature-focused aesthetic that feels authentic and deeply resonant.
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