Etro
Etro's maximalist luxury fashion campaigns, artisanal leather bags and rich textile editorials
Featured Etro projects
This week's top Etro projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Etro · Etro Holiday 2025 Campaign
Etro presents their Holiday 2025 campaign, a live-action commercial spot that captures the festive spirit through an eveningwear-focused party narrative. Directed by Anton Gottlob, the project leans into a nostalgic aesthetic, utilizing atmospheric lighting and deliberate motion to showcase the collection within a richly decorated, high-energy environment. Art direction by Francesca Occhionero emphasizes festive elegance, working alongside fashion editor and stylist Rocco Collazzo to define the visual language of the campaign. The production features a cast including Jadi Wegener, Jennifer Matias, and Tommaso Zana, with casting direction overseen by Simone Bart Rocchietti. The campaign reflects the brand's seasonal narrative through a series of dynamic interactions and celebratory settings.
Etro · Spring / Summer 25'
Etro presents its Spring / Summer 25' collection through an editorial fashion film produced by Partner Films London. The project captures the season's apparel and luxury accessories against a neutral, minimalist indoor setting. The visual approach relies on natural light to highlight the depth of fabric textures and metallic hardware. Through live-action technique, the film moves from intimate, warm-toned portraits of models to sharp macro details of leather craftsmanship, grounding the collection in a cinematic, editorial style.
Project Etro · Etro Pony Bag 2025 Campaign
Etro presents the 2025 campaign for the Pony Bag collection, a series of editorial images featuring Iris Law. Captured by photographer Angelo Pennetta, the series leans into an urban aesthetic, utilizing natural light to highlight the intricate textures of the brand's signature paisley prints, knitwear, and leather hardware. With styling by Julia Sarr-Jamois, the campaign emphasizes the versatility of the Pony Bag in various silhouettes against city street backdrops. The execution employs an analogue film technique to maintain a raw yet polished feel, integrating architectural elements like stone stairs and vintage vehicles to frame the accessories. Hair styling is by Paolo Soffiatti, makeup by Raffaele Schioppo, and manicures by Elena Greco.
Project Etro · Etro Summer 2025 Collection
Etro presents the Summer 2025 collection through a series of editorial campaign images that highlight the season's focus on vibrant textiles and botanical motifs. Creative direction by Marco de Vincenzo is brought to life through photography by Marco Imperatore, set against backdrops ranging from lush greenhouse foliage to saturated color-blocked architectural elements. The project channels a sun-drenched aesthetic, utilizing natural light to emphasize the warm, earthy tones of the garments and accessories. Styling by Francesca Parise grounds the collection's signature patterns in clean, composed portraiture. Featuring casting by Simone Bart Rocchietti, the imagery highlights structured leather goods alongside patterned apparel, leaning into a consistent editorial mood.
Project Etro · ETRO X WOLFORD
Etro and Wolford collaborate on a high-fashion campaign that highlights the integration of patterned hosiery and bodysuits with structured tailoring. The editorial imagery leans into a minimalist aesthetic, utilizing clean, neutral backgrounds and bright, natural light to elevate the focus on intricate textiles and ornate accessories. Key creative elements include dramatic feather headpieces, rhinestone embellishments, and sharp, layered silhouettes. The project features photography by Sasha Marro, with art direction provided by Arthur Le Boulicaut. Fashion styling by Francesca Parise complements the collection with accessories ranging from feathered collars to gold statement jewelry. The visual narrative is rounded out by sleek, pulled-back hair by Paolo Soffiatti and bold red lipstick applied by makeup artist Luciano Chiarello, featuring models Caren Jepkemei and Merlijne Schorren.
Project Etro · Etro PRE-FALL 2025
The Etro Pre-Fall 2025 collection campaign channels an artist-studio aesthetic, pairing the luxury fashion house's signature intricate patterns and paisley motifs with a minimalist, clean environment. Through a series of editorial portraits, the imagery focuses on the interplay between structured, tailored silhouettes and the layered textures of knitwear, corduroy, and leather accessories. Photographer Lukasz Pukowiec captures the collection across a neutral palette, utilizing soft, natural light to emphasize the fine details of the garments and the curated presence of colorful, abstract art canvases within the frame. Fashion editor and stylist Francesca Parise leads the visual direction, while casting by Simone Bart Rocchietti brings a diverse group of models to the project, including Shuqi Lan, Samuel Curtis, and Coumba Mballo. The imagery leans into a polished, editorial execution that grounds complex floral and geometric prints against the stark simplicity of an atelier setting.
Project Etro · Espadrilles
Etro presents a campaign for their latest collection of espadrilles, captured by photographer Javier Castán. The series focuses on the tactile textures of the footwear, highlighting woven jute soles and intricate detailing against a backdrop of rugged coastal rock formations and deep blue water. Utilizing an aesthetic defined by warm golden hour lighting and an editorial sensibility, the imagery leans into the interplay between vibrant textile patterns and the neutral, weathered surfaces of the terrain. The result is a clean, naturalistic exploration of seasonal fashion captured in outdoor, daylight settings.
Project Etro · Etro S/S 2025 Campaign
The Etro Spring/Summer 2025 campaign presents a series of fashion editorials centered on the brand's signature use of intricate patterns and rich textiles. Shot by photographer Joshua Woods, the campaign leans into a clean, editorial aesthetic, utilizing natural light and soft shadows to frame the collection's vibrant motifs against neutral studio backdrops. Creative direction by Macs Iotti emphasizes a sophisticated interaction between the garments and organic elements, including floral arrangements and soft botanical textures. Fashion editor and stylist Vincent Pons curates the layered silhouettes, balancing structured blazers and maxi skirts with distinctive accessories. The campaign, which features models Africa Garcia and Mahi Kabra, captures a consistent visual language defined by warm tones and clean composition.
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