Etro

Feb 2025

Etro presents the Spring/Summer 2025 campaign, a series of editorial portraits and imagery that spotlight the label’s signature focus on intricate textiles and bold patterns. The collection moves between vibrant floral palettes and structured tailoring, set against minimalist, neutral backdrops that allow the garments' rich textures to remain the focal point. The campaign features creative direction by Macs Iotti and photography by Joshua Woods, with styling by Vincent Pons. Utilizing soft, directional lighting and natural light to accentuate clean lines, the imagery leans into an organic aesthetic, incorporating subtle botanical shadows and vibrant floral arrangements. The work documents a season defined by layered ruffles, cascading silhouettes, and deliberate, patterned contrasts.

Editorial, Vertical, Warm, Clean

Natural light

Luxury Fashion Houses

White Seamless

Advertising Campaign