The Etro Spring/Summer 2025 campaign presents a series of fashion editorials centered on the brand's signature use of intricate patterns and rich textiles. Shot by photographer Joshua Woods, the campaign leans into a clean, editorial aesthetic, utilizing natural light and soft shadows to frame the collection's vibrant motifs against neutral studio backdrops.
Creative direction by Macs Iotti emphasizes a sophisticated interaction between the garments and organic elements, including floral arrangements and soft botanical textures. Fashion editor and stylist Vincent Pons curates the layered silhouettes, balancing structured blazers and maxi skirts with distinctive accessories. The campaign, which features models Africa Garcia and Mahi Kabra, captures a consistent visual language defined by warm tones and clean composition.
