Etro

Apr 2025

Etro presents a fashion campaign for their latest collection of espadrilles, captured by photographer Javier Castán. The series focuses on the tactile detail of woven jute soles and intricate patterned textiles set against a rugged coastal landscape. Utilising natural light to capture the warmth of the golden hour, the visuals lean into a serene aesthetic that highlights both the footwear and the brand’s signature prints. The editorial photography captures the collection through vertical framing, emphasising the interaction between the soft, textured materials of the clothing and the hard, sunlit rock formations. Each shot maintains a consistent outdoor mood, defined by clear blue horizons and a warm, analogue film quality.

Editorial, Vertical, Warm

Analogue / film, Natural light

Rocky Coast

Advertising Campaign