Etro

Sep 2026

The Etro Fall/Winter 26 campaign serves as a masterclass in the intersection of heritage and contemporary editorial fashion. By weaving together the brand’s storied Italian history with a fresh, avant-garde sensibility, the visual narrative establishes a world that feels both classical and distinctly modern. Photographer Sean Thomas captures model Adele Aldighieri within a rich, architectural setting, utilizing low-angle perspectives to emphasize the structural elegance of a tailored brown tweed suit layered over a sharp navy shirt. The execution leans heavily into the brand’s maximalist roots, where a dramatic olive green and brown plaid scarf provides a tactile focal point against the backdrop of ornate, hand-painted classical ceilings. The creative vision, shaped by the sophisticated eye of fashion editor and stylist Luca Galasso, utilizes a distinct collage technique that frames the primary subject with intimate glimpses of textured wall coverings, vintage books, and intricate tiling. This layering approach adds a narrative depth that keeps the viewer engaged across the series. With nuanced makeup artistry by Cosetta Giorgietti enhancing the model’s voluminous, curly aesthetic, the campaign transcends simple commercial display, positioning Etro firmly at the crossroads of high-concept storytelling and luxury retail, all anchored by the brand’s iconic Pegasus emblem to ensure a cohesive, unmistakable identity within the broader fashion landscape.

Commercial, Editorial, Layered

Collage, Typography

Luxury Fashion Houses, Fashion