Etro

Jun 2026

For the Etro S/S 27 Men's Lookbook, photographer Marco Cella orchestrates a evocative travelogue that finds the intersection between high-end luxury fashion and the romanticism of transit. Captured against the backdrop of vintage-style train carriages and cobblestone platforms, the project channels a spirit of wanderlust through a refined, cinematic lens. Models Balthazar Dib and Ondrej Mokoš anchor the narrative, embodying a sense of relaxed sophistication that permeates the collection. The imagery leans into a distinctly editorial aesthetic, utilizing soft, diffused natural light to accentuate the intricate textures of the garments, from embossed paisley patterns and tonal embroidery to structured tailoring and silk neck scarves. By balancing the vibrancy of magenta and ochre palettes with the cool, metallic hues of the station environment, the shoot achieves a cohesive, professional lookbook presentation. The deliberate use of lifestyle and portrait photography techniques creates an inviting, accessible entry point into the seasonal narrative, moving beyond static product display to suggest a journey. Throughout the series, the focus remains on the tactile quality of the fabrics, ensuring that each ensemble—whether a geometric plaid polo or a double-breasted suit—feels anchored in reality while maintaining the storied heritage of the house. This collection highlights the brand’s mastery of decorative prints and layered styling, delivering a timeless editorial perspective on contemporary menswear for the modern traveler.

Lifestyle, Vertical

Natural light

Luxury Fashion Houses, Fashion