Etro: Etro PRE-FALL 2025

Dec 2024

The Etro Pre-Fall 2025 collection campaign channels an artist-studio aesthetic, pairing the luxury fashion house's signature intricate patterns and paisley motifs with a minimalist, clean environment. Through a series of editorial portraits, the imagery focuses on the interplay between structured, tailored silhouettes and the layered textures of knitwear, corduroy, and leather accessories. Photographer Lukasz Pukowiec captures the collection across a neutral palette, utilizing soft, natural light to emphasize the fine details of the garments and the curated presence of colorful, abstract art canvases within the frame. Fashion editor and stylist Francesca Parise leads the visual direction, while casting by Simone Bart Rocchietti brings a diverse group of models to the project, including Shuqi Lan, Samuel Curtis, and Coumba Mballo. The imagery leans into a polished, editorial execution that grounds complex floral and geometric prints against the stark simplicity of an atelier setting.

Editorial, Vertical, Clean

White Seamless

Lookbook