Etro presents the Summer 2025 collection through a series of editorial campaign images that highlight the season's focus on vibrant textiles and botanical motifs. Creative direction by Marco de Vincenzo is brought to life through photography by Marco Imperatore, set against backdrops ranging from lush greenhouse foliage to saturated color-blocked architectural elements.
The project channels a sun-drenched aesthetic, utilizing natural light to emphasize the warm, earthy tones of the garments and accessories. Styling by Francesca Parise grounds the collection's signature patterns in clean, composed portraiture. Featuring casting by Simone Bart Rocchietti, the imagery highlights structured leather goods alongside patterned apparel, leaning into a consistent editorial mood.
