The Etro Spring 2026 ad campaign marks a vibrant return to the brand’s bohemian roots, seamlessly blending luxury fashion with a raw, organic energy that feels both ethereal and grounded. Captured through the lens of photographer Dario Catellani, the imagery leans into a lush, tropical greenhouse setting, using dense foliage and cascading ribbons of multicolored fabric to create an immersive, cinematic backdrop for the collection. Under the creative direction of Marco De Vincenzo, the campaign emphasizes an intricate layering of textures, from metallic-studded leather and embossed suede to the house’s signature vibrant paisley and floral prints. Models Sandra Murray, Luana Guimaraes, and Ante Padovan move through these verdant environments with a sense of fluid ease, showcasing a collection that is as much about textile craftsmanship as it is about modern silhouette. By utilizing soft natural light throughout the series, Catellani evokes an editorial mood that highlights the saturated hues of the garments against the deep greens of the botanical surroundings. The result is a sophisticated narrative that celebrates the intersection of artisanal heritage and contemporary style. This project stands as a clear articulation of Etro’s enduring identity, proving that even within a highly polished luxury fashion context, there is immense power in a tactile, nature-focused aesthetic that feels authentic and deeply resonant.
