Etro
Etro Pony Bag 2025 Campaign
Brand
ProjectEtro Pony Bag 2025 Campaign
Date
Oct 2025
Description
Etro presents its 2025 campaign for the Pony Bag, featuring model Iris Law in a series of editorial images captured by photographer Angelo Pennetta. Set against urban environments and architectural stone backdrops, the campaign leans into a clean, analogue-style aesthetic that highlights the collection’s intricate patterns and textures. The project incorporates styling by Julia Sarr-Jamois, who juxtaposes paisley prints and knitwear with structured leather hardware. Additional production credits include hair by Paolo Soffiatti, makeup by Raffaele Schioppo, and manicures by Elena Greco.
Style
Editorial, Vertical, Clean
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Color
Chocolate
Background
Road
Context
Advertising Campaign
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