Etro: Etro Pony Bag 2025 Campaign

Oct 2025

Etro presents the 2025 campaign for the Pony Bag collection, a series of editorial images featuring Iris Law. Captured by photographer Angelo Pennetta, the series leans into an urban aesthetic, utilizing natural light to highlight the intricate textures of the brand's signature paisley prints, knitwear, and leather hardware. With styling by Julia Sarr-Jamois, the campaign emphasizes the versatility of the Pony Bag in various silhouettes against city street backdrops. The execution employs an analogue film technique to maintain a raw yet polished feel, integrating architectural elements like stone stairs and vintage vehicles to frame the accessories. Hair styling is by Paolo Soffiatti, makeup by Raffaele Schioppo, and manicures by Elena Greco.

Editorial, Vertical, Clean

Analogue / film, Natural light

Road

Advertising Campaign