Converse
Make it You
Brand
ProjectMake it You
Date
Mar 2025
Description
Converse leans into a high-energy aesthetic with 'Make It You,' a campaign spotlighting the brand's contemporary apparel and footwear. Set within a smoke-filled studio, the film utilizes gritty, live-action techniques to emphasize movement and texture. Developed in collaboration with Stereo Creative, the project integrates bold typography and moody lighting to frame the apparel. The visual narrative balances street-inspired sensibilities with clean, precise commercial art direction.
Style
Horizontal, Commercial, Gritty, Clean
Industries
Sportswear
Background
Set-dressed
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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