Converse showcases the AS-1 Pro shoe in this promotional film, rooting the footwear within the context of skate culture. The project features skateboarders navigating urban environments, blending contemporary action shots with vintage archival footage.
Produced by Partner Films London, the edit employs a monochromatic color palette and high-contrast grading to highlight the textures of city infrastructure. The aesthetic leans into a gritty, authentic tone, utilizing documentary and live-action techniques to emphasize the performance and design of the footwear.
