Converse
Rule Summer - New Form
Brand
ProjectRule Summer - New Form
Date
Mar 2025
Description
Converse leans into the energy of the warmer months with its 'Rule Summer - New Form' campaign. The spot focuses on a social, youthful collective, showcasing the brand's iconic footwear silhouettes alongside contemporary streetwear staples. The commercial, produced in collaboration with Stereo Creative, utilizes dynamic, live-action techniques to capture movement. The visual language favors saturated, warm tones and quick, rhythmic cuts to highlight the footwear and accessories within a vibrant social context.
Style
Horizontal, Commercial, Action, Saturated, Warm
Industries
Sportswear
Color
Navy
Pure White
Burnt Orange
Context
TVC / TV Commercial, Brand Film / Corporate Video
Associated creatives
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