Converse: Keith Haring
Brand
Date
Jun 2023
Description
Converse showcases its latest apparel and footwear collaboration in this commercial project, highlighting the intersection of sportswear and street art. The production features a diverse dance ensemble performing energetic choreography, with the iconic illustrations of Keith Haring applied across footwear and garment designs. Captured with fluid camera movements, the action-oriented visuals lean into a minimalist studio aesthetic. Clean lighting creates sharp silhouettes, focusing on the interplay between the movement of the performers and the graphic patterns of the collection. The production was helmed by Westside.
Style
Horizontal, Commercial, Action, Clean
Techniques
Slow motion
Industries
Color
Jet Black
Pure White
Golden Yellow
Background
Grey Seamless
Context
Advertising Campaign
Associated creatives
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