Converse partners with the Keith Haring Foundation for this dynamic commercial campaign, highlighting a collaborative collection of graphic apparel and footwear. The project captures dancers performing fluid, high-energy choreography, emphasizing the intersection of streetwear fashion and classic artistic motifs.
Produced by Scheme Engine and directed by Visie Admin, the piece utilizes a clean, rhythmic live-action technique. The bright, even studio lighting ensures a focus on the movement of the performers and the detail of the printed t-shirts and sweatshirts featured throughout the spot.
