Clinique
CLINIQUE Moisture Surge Campaign
Jan 2025
Clinique showcases its Moisture Surge skincare line through a series of intimate, high-key portraits. Photographed and directed by Betina du Toit, the campaign leans into a clean, minimalist aesthetic that highlights natural skin texture and glowing complexions. By utilizing soft, natural light against seamless white backdrops, the work prioritizes product efficacy and editorial polish. Featuring model Jiwon Christine Ra, the imagery incorporates macro-focused compositions that emphasize hydration and skin health. The production is supported by fashion styling from Seppe Tirabassi, hair by Matt Benns, makeup artistry by Chiho Omae, and manicures by Honey.
Vertical, Commercial, Clean
Natural light
Skincare
White Seamless
Advertising Campaign
