Clinique: CLINIQUE Moisture Surge Campaign
Brand
Date
Jan 2025
Description
Clinique’s Moisture Surge campaign channels a clean and minimalist aesthetic, focusing on product efficacy through tight portraiture and macro detail. Photographed and directed by Betina du Toit, the series leverages natural light and soft lighting to highlight skin texture and hydration. The imagery maintains a consistent, polished commercial look against seamless white backdrops. Models Jiwon Christine Ra and others are featured throughout the campaign, with styling by Seppe Tirabassi. The beauty production includes hair styling by Matt Benns, makeup by Chiho Omae, and manicures by Honey.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Color
Pure White
Blush
Background
White Seamless
Context
Advertising Campaign
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