Clinique

Jan 2025

The Clinique Moisture Surge campaign focuses on a clean, commercial aesthetic that emphasizes hydration and natural skin texture. Directed and photographed by Betina du Toit, the campaign features models Jiwon Christine Ra in a series of close-up portraits that utilize bright, even illumination to highlight subtle skin details and product efficacy. The production maintains a minimalist visual identity, consistently employing a white background to keep the focus on the subjects and the skincare line. The creative team includes fashion stylist Seppe Tirabassi, hair stylist Matt Benns, makeup artist Chiho Omae, and manicurist Honey, all contributing to a polished and unified look across the series. The campaign leans into macro techniques and soft natural light to convey a fresh, editorial perspective on the brand's core beauty offering.

Vertical, Commercial, Clean

Natural light

Skincare

White Seamless

Advertising Campaign