Clinique: Beyond Perfecting
Brand
Date
May 2023
Description
Clinique showcases its Super Concealer in this focused commercial production for the Beyond Perfecting campaign. The spot utilizes a clean, minimalist studio environment to highlight the product’s application and coverage capabilities across a diverse cast. The edit leans into a direct, clinical aesthetic, utilizing live-action techniques and close-up framing to examine skin texture and product performance. Golden Projects managed the production for the campaign, which emphasizes a straightforward, benefit-driven approach to beauty advertising.
Style
Vertical, Commercial, Clean
Industries
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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