Clinique

Jun 2024

Clinique presents a campaign for its Even Better Clinical dark spot clearing serum, featuring a visual identity defined by high-tech lighting and a clinical aesthetic. The project, photographed by Tais Sirote, bridges the gap between commercial product photography and beauty portraiture through a unified, polished lens. Across both the product shots and the portrait work, the imagery utilizes sharp beams of directional light, faceted crystal props, and reflective surfaces to emphasize the clarity of the serum. The campaign leans into a clean, minimal palette of whites, desaturated greys, and deep blues, utilizing CGI 3D render techniques to maintain a precise, high-end commercial polish throughout the series.

Vertical, Commercial, Clean, Polished

Beauty Light

Skincare

Grey Seamless

Advertising Campaign