Clinique, Nike: Life is a Marathon
Date
Oct 2022
Description
Life is a Marathon is a collaborative fitness campaign for Clinique and Nike that explores the intersection of personal routine and athletic movement. The project follows an urban trajectory, tracing a morning progression from private rituals to high-intensity studio exercise. The narrative leans into a cinematic aesthetic, utilizing moody interior lighting and deliberate monochrome transitions to underscore the energy of an early commute. By weaving together product application and active movement, the piece highlights the demands of an active lifestyle within a metropolitan environment.
Style
Horizontal, Action, Cinematic, Monochrome, Warm
Techniques
Natural light
Industries
Color
Jet Black
Navy
Context
Brand Film / Corporate Video
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