Cartier: Cartier Roadster

Jun 2026

Cartier introduces the Roadster timepiece in a campaign that synthesizes luxury horology with cinematic sequences. The film draws parallels between the precision of the watch’s metallic crown and gear elements and the movement of a leopard against a backdrop of urban architecture. Produced by Publicis Luxe with creative direction from Mazarine Group, the project utilizes live-action technique and VFX to emphasize the interplay between the product’s Roman numeral dial and sweeping automotive-inspired curves. The imagery relies on warm, golden hour lighting to highlight the textures of both the hardware and the natural subject, presenting the accessory through a high-contrast, fast-paced lens.

Vertical, Cinematic, Warm, Golden Hour

VFX / visual effects

Bridge

Advertising Campaign, TVC / TV Commercial