Cartier

Jun 2026

Cartier highlights the Roadster timepiece in this dynamic commercial campaign, blending high-end horology with bold, cinematic visuals. Directed by Publicis Luxe, the project channels a narrative of precision and natural power, intercutting macro shots of the watch’s Roman numeral dial and gear mechanics with rhythmic sequences of a leopard and architectural cityscapes. The execution relies on warm lighting and golden hour tones to accentuate metallic reflections and automotive-inspired textures. By pairing live-action technique with subtle VFX, the campaign emphasizes the watch’s construction through the lens of urban movement. Creative direction by Mazarine Group anchors the film in a sleek, luxury aesthetic.

Vertical, Cinematic, Warm, Golden Hour

VFX / visual effects

Bags & Accessories

Bridge

Advertising Campaign, TVC / TV Commercial