Cartier

Feb 2026

Cartier redefines the intersection of industrial precision and high-end luxury with the Clash de Cartier campaign, a series of portraits that lean into a modern, minimalist aesthetic. By juxtaposing the geometric complexity of the brand’s signature spiked gold jewelry against understated sartorial choices, the campaign creates a sharp visual dialogue between structural grit and classic elegance. Captured by photographer Drew Vickers, the imagery relies on the interplay of high-key natural light and deliberate studio strobe setups to illuminate the intricate textures of the gold pieces against softened urban backdrops. Fashion editor and stylist James Valeri centers the narrative on editorial minimalism, allowing the ornate necklaces and stacked rings to serve as the definitive focal point of each frame. The presence of model Alix Bouthors brings a grounded, human element to the campaign, while the precise hair styling by Damien Boissinot and subtle makeup by Anthony Preel emphasize a contemporary, refined look that avoids traditional jewelry tropes. These portraits oscillate between the warmth of golden hour tones and the cold, structured lines of a cityscape, effectively mirroring the dualistic nature of the collection itself. By eschewing over-production in favor of balanced compositions, the project underscores Cartier’s ability to remain relevant while anchoring its heritage in a bold, sculptural future that feels both timeless and aggressively avant-garde.

Vertical, Commercial

Natural light

Jewellery, Fashion