Cartier

Jan 2026

In this sophisticated fashion and jewellery campaign, Cartier leans into an atmosphere of quiet luxury, framing actress Elle Fanning as the centerpiece of a narrative that masterfully balances editorial minimalism with cinematic polish. Under the creative direction of David Lane and Johanna Bonnevier, the project moves beyond traditional portraiture, employing a rhythmic interplay of low-key chiaroscuro lighting and soft, natural light to elevate the intricate detailing of the house's signature diamond pieces. Photographer Robbie Lawrence captures Fanning with a contemplative, poised energy, using subtle environmental elements like suspended star-shaped ornaments and artistic mirror reflections to add layers of depth to the studio environment. The set design by Maxim Jezek, characterized by moody olive-grey backdrops and clean, structural silhouettes, ensures the focus remains entirely on the interplay between light and the jewellery. By utilizing varied studio strobe techniques, the images achieve a timeless, high-fashion aesthetic that feels both intimate and grand. The resulting visuals channel a refined, almost celestial grace, seamlessly bridging the gap between high-concept artistic expression and classic commercial appeal. Every frame, from the close-up macro shots highlighting the diamond leaf-motif necklaces to the wider full-length portraits, speaks to a meticulous commitment to texture and shadow, defining a visual language that is as opulent as the house of Cartier itself.

Vertical, Vertical, Editorial, Editorial, Cinematic, Cinematic

Studio strobe, Studio strobe, Natural light, Natural light

Jewellery, Fashion