Byredo
Lip Care
Jun 2025
Byredo Lip Care presents a product campaign centered on refined texture and minimalist aesthetics. The series employs macro-photography to emphasize the tactile quality of the balm and lipstick formulations, utilizing clean, soft studio lighting to define polished metallic product casing and natural skin finishes. Creative direction by Ben Gorham and photography by Antoni Ciufo ground the work in a contemporary beauty framework. The campaign balances product-focused shots with editorial portraits, incorporating precise typography and a restrained color palette. Hair styling by David Harborow, makeup artistry by Lucia Pica, and fashion styling by Lily Zhang contribute to the visual cohesion across the diverse cast, including models Abdoul Goncalves and Saffron Yin Ying Cary.
Vertical, Commercial, Clean
Cosmetics
Advertising Campaign
