Byredo: Lip Care

Jun 2025

Byredo Lip Care presents a campaign focusing on the textures and finishes of their latest cosmetic collection. The project, led by creative director Ben Gorham and photographer Antoni Ciufo, explores the intersection of product design and editorial portraiture through a series of vertical, commercial-grade images. Techniques such as macro photography and soft, diffused beauty lighting emphasize individual skin detail and product application. The imagery balances high-polished object shots of metallic casings with diverse beauty portraits, featuring styling by Lily Zhang, hair by David Harborow, and makeup by Lucia Pica. The campaign utilizes consistent white graphic typography to define the visual identity across each composition.

Vertical, Commercial, Clean

Advertising Campaign