Byredo introduces the Blanche Absolu fragrance in a campaign captured by photographer Alexandra Leese. The series leans into a monochromatic aesthetic, utilizing soft, natural light to emphasize tactile textures and a clean, minimalist visual language.
Featuring model Manjin Kim, the imagery focuses on intimate portraiture and product placement within a neutral environment. The campaign integrates consistent vertical typography and blue brushstroke elements, maintaining a distinct commercial identity throughout.
