Byredo: Byredo "Blanche Absolu" parfum
Brand
Date
Jul 2025
Description
Byredo introduces the Blanche Absolu fragrance in a campaign captured by photographer Alexandra Leese. The series leans into a monochromatic aesthetic, utilizing soft, natural light to emphasize tactile textures and a clean, minimalist visual language. Featuring model Manjin Kim, the imagery focuses on intimate portraiture and product placement within a neutral environment. The campaign integrates consistent vertical typography and blue brushstroke elements, maintaining a distinct commercial identity throughout.
Style
Vertical, Commercial, Clean
Industries
Context
Advertising Campaign
Associated creatives
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