Byredo
Byredo "Blanche Absolu" parfum
Brand
Date
Jul 2025
Description
Byredo presents the Blanche Absolu parfum campaign, an intimate exploration of the fragrance through a monochromatic lens. Photographed by Alexandra Leese, the series highlights the product within a clean, minimalist environment that underscores the scent’s minimalist identity. The imagery channels a soft, natural light aesthetic, utilizing tight framing to draw focus to the glass bottle and skin textures. Throughout the campaign, the execution integrates a clean compositional style with layered typography and blue handwritten accents, maintaining a consistent visual rhythm across the vertical stills.
Style
Vertical, Commercial, Clean
Industries
Fragrance
Context
Advertising Campaign
Associated creatives
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