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Two snowmen standing on a snowfield under a clear sky, wearing patterned scarves in green and orange with the word Byredo overlaid.
Byredo Blanche perfume bottle resting on a snowman head against a bright blue winter sky.
Two snowmen standing on a snowfield under a clear sky, wearing patterned scarves in green and orange with the word Byredo overlaid.
Byredo Blanche perfume bottle resting on a snowman head against a bright blue winter sky.

Byredo Byredo Holiday Campaign 2025

About

Byredo marks the festive season with a holiday campaign centered on winter-inspired imagery. Captured by photographer Francesco Nazardo, the visuals lean into a clean editorial aesthetic, contrasting stark white snow textures with seasonal accessories and product placement. The series features minimalist compositions, utilizing natural light and high-contrast elements. The campaign highlights the brand's fragrance portfolio through a clean, graphic approach to seasonal storytelling.

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