Byredo: Infra Luna 2.0

Apr 2025

Byredo introduces the Infra Luna 2.0, a refined fragrance diffuser and candle apparatus designed with a focus on industrial precision. The campaign captures the hardware—a collection of metallic stands and adjustable hoods—through a series of clean, symmetrical compositions. Photographed by Angèle Moraiz and Paul Mougeot, the imagery utilizes precise studio lighting to emphasize the reflective surfaces of the silver and gold components. The project leans into a minimalist aesthetic, pairing the dark silhouettes of the fragrance candles with deep blue and grey gradient backdrops. Each frame highlights the technical construction of the design, incorporating CGI elements to emphasize the metallic textures and integrated lighting accents.

Commercial, Clean

3D render / CGI

Advertising Campaign