Byredo

Feb 2026

Byredo continues to push the boundaries of luxury presentation with its latest Virasaat jewelry collection, a campaign that eschews traditional product photography in favor of a raw, intimate exploration of adornment. Captured by the lens of Estévez and Belloso, the series leans into an editorial aesthetic that celebrates the tactile relationship between fine metalwork and the human form. By utilizing macro photography and precise soft light, the creative team transforms the jewelry into a visceral extension of the body. Whether it is a gold hoop earring resting against a tongue or a layered silver chain casting delicate shadows over an eye, the imagery invites a focus on skin texture, ink, and the reflective brilliance of the pieces themselves. This commercial endeavor balances the stark, minimalist backdrop of a studio environment with the organic reality of the subject, utilizing a live-action technique that highlights piercing procedures and tattoo artistry. With expert hair styling from Yumiko Hikage and nuanced makeup by Jennifer Le Corre, the collection reads as a modern manifesto on ornamentation. The result is a cinematic and graphic portfolio that captures Byredo's signature avant-garde spirit, proving that in this campaign, the jewelry does not merely sit upon the skin but rather engages in a deliberate, high-contrast dialogue with the wearer's own anatomy.

Editorial, Commercial

Soft Light, Natural light

Jewellery, Fashion