Audi
Red Card
Brand
ProjectRed Card
Date
Jul 2026
Description
Audi presents Red Card, a commercial film centered on the automotive design of their latest luxury vehicle. The project leans into a cinematic and moody aesthetic, juxtaposing the presence of a central male figure with the technical precision of the car’s exterior features and illuminated rear lighting. Produced by Object & Animal, the film employs a live-action technique to bridge the gap between high-contrast sports imagery and automotive detail. The narrative structure flows through tight, intentional cuts that highlight the badge and body lines of the vehicle.
Style
Vertical, Action, Cinematic, Moody
Industries
Luxury Automotive
Color
Royal Blue
Crimson
Background
Showroom
Context
TVC / TV Commercial
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