Audi: Audi "Driver"
Brand
Date
Sep 2018
Description
Audi presents 'Driver,' an electric vehicle campaign capturing a sleek vision of future urban mobility. The spot features an interior sequence centered on a modern office and the transition into an autonomous vehicle, emphasizing high-end design through a cinematic lens. The commercial, produced by MJZ with creative development by Venables Bell + Partners, leans into a technologically advanced atmosphere. The piece incorporates VFX / visual effects and a live-action technique to define its aesthetic, grounded by a warm, moody color grade.
Style
Horizontal, Cinematic, Moody, Warm
Techniques
3D render / CGI, VFX / visual effects
Industries
Color
Charcoal
Jet Black
Background
Office
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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