Audi presents 'Hit Like,' a high-energy commercial bridging the worlds of luxury automotive and professional sports. The piece features a blue Audi SQ5 navigating a coastal route, contrasted with rhythmic, athletic sequences of a football player in a controlled indoor environment.
Executed with live-action techniques and a clean digital aesthetic, the project emphasizes coordination between machine and movement. Post-production and visual effects were handled by ETC and Object and Animal, while Sonic Union managed the music and sound design. The project also includes production work from Object & Animal and editorial support from Abandon Editorial.
