Audi
Hit Like
Brand
ProjectHit Like
Date
Jul 2026
Description
Audi’s commercial campaign, Hit Like, frames the SQ5 through a juxtaposition of high-performance automotive design and athletic precision. The work features a blue SQ5 maneuvering along coastal roads, cut against a soccer athlete performing drills on an indoor turf set. The project utilizes vertical, live-action techniques to emphasize a clean, high-contrast visual identity. Production was led by Object & Animal, with post-production and VFX services provided by ETC and Object & Animal. Sonic Union handled the music and sound design, while Abandon Editorial managed the final cut.
Style
Vertical, Commercial, Action, Clean
Industries
Luxury Automotive
Color
Cobalt
Jet Black
Background
Street
Context
TVC / TV Commercial
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