Audi showcases the advanced engineering behind their high-performance vehicles in this commercial spot for Ceramic Brakes. Through a series of dynamic macro close-ups, the film focuses on the intricate texture of the carbon ceramic rotor and the signature red brake caliper.
The project leans into a cinematic aesthetic, utilizing dramatic studio lighting to define the material quality of the braking components. The production, handled by FutureDeluxe, incorporates a blend of 3D render and CGI techniques alongside live-action footage to emphasize precision manufacturing.
Creative direction and agency duties were led by BBH London, with sound design and music provided by String and Tins. PHD UK managed the media strategy for the campaign.
