This holiday-themed commercial for Audi, titled 'Parking Lot', leans into a humorous narrative surrounding the festive shopping season. The film follows drivers navigating a crowded multi-level parking garage as they contend for limited spaces, all while Santa Claus rings his bell nearby.
The spot features a fast-paced editorial narrative and warm color grading to contrast the high-stress environment of the parking structure. With sound design and music provided by MAS-Music and Strategy, the production captures the modern Audi sedan lineup in action via a live-action technique.
