This commercial project for Audi highlights the brand's electric vehicle lineup, featuring actress Maisie Williams navigating urban environments. Produced by Wild Gift, the work balances dynamic exterior movement with intimate interior shots to showcase the car in a contemporary city setting.
The spot utilizes a live-action technique to ground the automotive design in real-world scenarios. By focusing on the interplay between the driver and the vehicle's environment, the piece emphasizes the presence and performance of the EV within an everyday commute.
