Audi: Carbon Fibre
Brand
Date
Sep 2025
Description
Audi presents Carbon Fibre, a film focusing on the technical materiality of the brand's automotive components. The piece utilizes 3D render / CGI to examine the intricate weave and physical properties of the composite material, presented in a crisp monochrome palette. Developed in collaboration with creative agency BBH London, the film highlights the texture of the material through macro-style, detailed close-up framing. Production and post-production duties were led by FutureDeluxe, with sound design from String and Tins and media planning support by PHD UK.
Style
Artistic, Horizontal, Monochrome
Techniques
3D render / CGI
Industries
Color
Jet Black
Charcoal
Background
White Seamless
Context
Brand Film / Corporate Video
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