Audi presents Carbon Fibre, a film focusing on the technical materiality of the brand's automotive components. The piece utilizes 3D render / CGI to examine the intricate weave and physical properties of the composite material, presented in a crisp monochrome palette.
Developed in collaboration with creative agency BBH London, the film highlights the texture of the material through macro-style, detailed close-up framing. Production and post-production duties were led by FutureDeluxe, with sound design from String and Tins and media planning support by PHD UK.
