AAMI

AAMI · Keith

This commercial spot for AAMI, titled Keith, features a domestic scene set in a bedroom at night. Captured through a cinematic, live-action technique, the film focuses on a character interacting with a laptop, utilizing moody lighting to define the space. The production, managed by GREATERGOOD, relies on intimate framing and muted color grading to establish its narrative atmosphere within the insurance sector.

AAMI · Luck of the bounce

AAMI's 'Luck of the bounce' campaign for the sports and gaming market explores the narrative of athletic equipment through a cinematic lens. The spot tracks the journey of a football from a quiet, dimly lit workshop to the high-energy environment of a sunlit field, focusing on the game of Australian rules football. The execution relies on dynamic motion and warm lighting to bridge the gap between craftsmanship and live-action play. Production was handled by Publicis Production UK and FINCH, with post-production and visual effects provided by The Editors, and original sound design and music curation managed by Otis Studios and Level Two Music, respectively.

AAMI · Only so much luck to go 'round 60"

AAMI's 'Only so much luck to go 'round' is a 60-second commercial spot that blends everyday scenarios with high-contrast, humorous vignettes. The narrative flows from expansive aerial sequences to domestic absurdity, featuring a banjo-playing protagonist as the recurring thread. Produced with a focus on cinematic framing and warm colour grading, the project utilizes live-action technique and drone footage to ground the story in a familiar, if unpredictable, reality. The spot was managed by Publicis Production UK with additional production services by i4 Casting and Nick Hamon Casting.

AAMI · When the festivities are over, lucky you’re with AAMI

AAMI’s latest commercial spot, 'When the festivities are over, lucky you’re with AAMI,' captures the immediate aftermath of holiday celebrations within a domestic setting. The film leans into a humorous narrative, following a protagonist navigating a living room cluttered with remnants of the season. Developed with creative direction from Ogilvy Australia, the production utilizes live-action techniques to maintain a warm aesthetic. The project was brought to life through the production expertise of Hogarth Australia and Scoundrel (Australia).

AAMI · Bargain Regret

AAMI explores the nuances of consumer trade-offs in its latest insurance campaign, 'Bargain Regret.' The creative, developed by Ogilvy Melbourne, leans into a candid, domestic aesthetic to ground the narrative in everyday reality. Produced by AIRBAG, the spot utilizes a clean, cinematic live-action technique. The visual composition relies on soft indoor lighting and a muted color palette to focus on common household scenarios, steering away from overt dramatization in favor of a realistic look. Post-production and VFX were handled by Fin Design + Effects to complete the narrative frame.

AAMI · Do Business Like Yours

AAMI presents 'Do Business Like Yours,' a commercial campaign exploring the breadth of small business operations. The production employs a continuous tracking shot to navigate a series of interconnected dioramas, transitioning from a market food stall and a dental clinic to a Vietnamese restaurant, pet salon, and home renovation site. Executed by AIRBAG, the project utilizes complex set design and live-action technique to highlight the diversity of commercial enterprises. Creative direction from Ogilvy Melbourne informs the pacing, while post-production and visual effects from Fin Design + Effects integrate the cinematic movement across the various occupational environments.

AAMI · Goal

AAMI's 'Goal' commercial spot utilizes a cinematic, live-action approach to highlight home contents insurance through a relatable, high-stakes domestic scenario. The film captures a tense sports-watching session, where a group of friends gathers in a living room, setting a casual tone punctuated by the unexpected movement of an oversized television. Developed by Ogilvy Melbourne, the production features raw interior aesthetics with warm lighting and brick textures. The project includes VFX work from Fin Design + Effects and production support from AIRBAG to bring the narrative sequence to life.

AAMI · Applause

The AAMI commercial spot titled 'Applause,' developed by agency Badjar Ogilvy, centres on a humorous narrative following an office worker as she is greeted with widespread celebration. Throughout the film, the protagonist encounters spontaneous applause from colleagues, window washers, and eventually large crowds in an urban setting. Produced by Prodigy Films, the project utilizes live-action techniques to capture a series of rhythmic, public interactions. The production features dynamic camera movement and bright, clean commercial lighting to maintain a polished aesthetic.

AAMI · Lorraine

AAMI presents 'Lorraine,' a commercial project centered on a domestic scene featuring an adult woman engaged in a jigsaw puzzle. The narrative unfolds at a rustic wooden dining table, where an orange tabby cat intermittently interrupts the activity with various household items. The film utilizes a cinematic live-action technique, captured under warm natural light to emphasize the cozy interior environment. Floral-patterned details and soft framing contribute to the clean, consistent aesthetic across the production. Creative direction was led by Ogilvy Australia, with production managed by Rabbit. Post-production and VFX were handled by Blackbird VFX, with music and sound design provided by Sound Lounge.

AAMI · Small Business

AAMI highlights its commercial insurance offering for small businesses in this spot produced by AIRBAG. The campaign features a multi-room set design, moving through various environments such as a dental clinic, a Vietnamese restaurant, and a market stall to showcase a diverse range of enterprise support. Utilizing a live-action technique and cinematic lighting, the project captures the distinct pace of professional daily operations. Representation for the production was provided by Rabbit.

AAMI · Janette

AAMI · Bargain Regret

AAMI explores the risks of choosing discount appliances in their latest commercial spot, Bargain Regret. The film centres on the domestic fallout of a budget purchase, capturing a protagonist dealing with a malfunctioning vacuum cleaner in a cluttered living room setting. Produced by AIRBAG, the spot utilises live-action technique and natural light to maintain a grounded, cinematic aesthetic. The narrative focus remains on the immediate visual reality of the scene, leaning into a realistic color palette to highlight the central domestic mishap.