AAMI

Small Business

Brand

Date

Jan 2025

Description

AAMI's Small Business commercial captures the operational diversity of local enterprises through a series of interconnected storefronts. Produced by AIRBAG, the film uses a multi-room set to showcase a range of industries, from dental clinics and restaurants to market stalls and creative services. The production employs a clean, live-action technique with deliberate framing to distinguish each professional space. The visual narrative relies on detailed set dressing and cinematic lighting to emphasize the day-to-day activities of various business owners. Representation for the project is provided by Rabbit.

Style

Horizontal, Cinematic, Clean

Color

Navy

Beige

Forest Green

Context

TVC / TV Commercial