AAMI: Only so much luck to go 'round 60"
Brand
Date
Feb 2026
Description
AAMI's 'Only so much luck to go 'round' is a 60-second commercial spot that blends everyday scenarios with high-contrast, humorous vignettes. The narrative flows from expansive aerial sequences to domestic absurdity, featuring a banjo-playing protagonist as the recurring thread. Produced with a focus on cinematic framing and warm colour grading, the project utilizes live-action technique and drone footage to ground the story in a familiar, if unpredictable, reality. The spot was managed by Publicis Production UK with additional production services by i4 Casting and Nick Hamon Casting.
Style
Humorous, Horizontal, Cinematic, Warm
Techniques
Drone footage
Industries
Color
Chocolate
Jet Black
Nude / Sand
Background
Sandy Beach
Context
TVC / TV Commercial
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