AAMI's 'Only so much luck to go 'round' is a 60-second commercial spot that blends everyday scenarios with high-contrast, humorous vignettes. The narrative flows from expansive aerial sequences to domestic absurdity, featuring a banjo-playing protagonist as the recurring thread.
Produced with a focus on cinematic framing and warm colour grading, the project utilizes live-action technique and drone footage to ground the story in a familiar, if unpredictable, reality. The spot was managed by Publicis Production UK with additional production services by i4 Casting and Nick Hamon Casting.
