AAMI
Bargain Regret
Brand
ProjectBargain Regret
Date
Dec 2024
Description
AAMI explores consumer behavior through the lens of domestic life in the Bargain Regret campaign. The spot centers on a candid scene featuring a vacuum cleaner in a living room, highlighting the nuances of everyday decision-making with a grounded, cinematic approach. The production, created by Ogilvy Melbourne, utilizes a clean and matte visual aesthetic to maintain a realistic, live-action tone throughout the narrative. AIRBAG managed the production, with post-production and VFX services provided by Fin Design + Effects.
Style
Horizontal, Cinematic, Clean, Matte
Industries
Insurance
Color
Beige
Jet Black
Background
Living Room
Context
TVC / TV Commercial
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